a whole lotta wholegrain

Dave Daniels has just completed a 20 second TV advertisement for Nestlé. 'Not All Cereals' promotes the Green Banner motif signifying wholegrain content across 6 of Nestlé's cereal brands. The commercial employs a mostly typographic technique lending maximum clarity to the message. See it online here.

puns just got cornea

Jeroen Jaspaert has directed 8 x 10second sponsorship idents for Acuvue promoting their 'TrueEye' disposable contact lenses. The idents will be shown every Thursday on LIVING during the new series of Grey's Anatomy.
Each short is a mini hospital drama illustrating an eye-based pun.
To see all 8 animations, click here

february 2009