Friday, November 17, 2006

orange for christmas

London agency Wieden+Kennedy commissioned Tandem to produce a commercial for Orange in Romania, promoting SHARE airtime. The thirty second spot was directed by Tandem's Daniel Greaves who took a typically innovative approach to the production. Promoting the thought that you get more conversation for less, the spot shows two small paper cones which emit numerous paper cut-out symbols in synch with a distorted, semi-abstract two-way conversation. This meant animating around one hundred icons in 3D (in record time, I should say). Click here to view the spot or, if you're in Romania, see it on air...

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