Our latest commercial work (now showing on TV) is another 10-seconder for the Guardian and Observer. Agency Wieden+Kennedy needed to promote instructional guides to drawing and painting to be included with this weekend's papers. The script called for an artwork to be created in reverse (i.e. from finished painting back to blank page) to highlight better the various stages involved.
The one-day shoot took place in TANDEM's basement studio last Monday. Director of Photography Simon Paul set-up a high-def camera shooting down (rostrum camera style) to capture the illustration talents of visiting artist Eri Griffin.
Eri creates artwork under the camera.
Eri's artworks at various stages.
D.O.P. Simon Paul monitors the shoot.
See the finished commercial here.
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