Wednesday, June 11, 2008

dave direct

Dave Daniels has just completed three 30-second commercials for Learn Direct through Rainey Kelly Campbell Roalfe/Y&R.  Taking their cue from the clarity of the campaign's message offering professional skills training, the commercials mix stop-frame and graphics techniques with a clean, uncluttered look and a gently comical lightness of touch.  The commercials were animated by resident stop-frame maestro Tobias Fouracre.  Click here to view 'Des', 'Jane' and 'Paul'.

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