Thursday, March 03, 2011

pete's wagon

We somehow forget to mention the Volkswagen idents that we made recently. Director Peter Baynton and his team put together some delightful hand-drawn 2D spots with a refreshingly retro illustration style. A live-action hand sketches the illustrations for the four idents representing classic cartoon strip scenarios. The idents are currently showing on the Discovery Channel and promote VW's range of Caddy commercial vehicles. You can view one of the idents, 'Explorer' here.

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